It was the first-ever roadshow in North America hosted by Ethiopian Tourism Organization (ETO). The three-city roadshow held in Los Angeles, New York and Toronto was the first ever B2B activity by ETO. At each event there was a media briefing with travel trade journalists followed by a presentation and one-on-one meetings with 21 different tour operators and Ethiopina suppliers.

ETO’s CEO Mr. Solomon Tadesse presented a video that highlighted unique cultural experiences and areas of interests in Ethiopia. “there is something for everyone to discover while in Ethiopia, ” said Tadesse. “This is the land of orgins with rich history, culture, people, but also a destination for those seeking adventure or exploring our exceptional nature and wildlife.”


Birhan Abate Ethiopian Airlines Canada Country Manager along Canadian management team attended the event, along with H.E. Birtukan Ayano Dadi, Ambassador of Ethiopia to Canada.

“Showcasing everything Ethiopia has to offer further strengthens our profile accross the country as we continue to grow here in Canada.” said Birhan Abate.

 Photo left to right: David Rocco, cookbook author celebrity chef, Solomon Tadesse CEO ETO, H.E. Birtukan Ayano Dadi Ambassador of Ethiopia to Canada, Birhan Abate Ethiopian Airlines Canada Country Manager.