Ethiopian Airlines Canada announced Aaron and Jamie Collard as the grand prize winners of the social media contest “Celebrate 150”.
The 12-year-old, Aaron from Burford, Ontario was chosen by Ethiopian Airlines Canada Facebook fans, as the most liked submission amongst the top five finalists in the Ethiopian Airlines Canada contest. Aaron and Jamie won a trip for (2) to Africa. The trip includes a 10-day vacation package from Toronto to Victoria Falls, Zimbabwe and Addis Ababa, Ethiopia on Ethiopian Airlines Cloud Nine business class, valued at $10,000.
“I can’t believe it! It was really fun making the video. Now I get to go on this trip and see Victoria Falls ” said, Aaron.
Aaron raised awareness in his community about the contest and received “tons of support.” Aaron also promoted the contest on his own through local media and social media. He even created a sign and stood in the local mall parking lot to encourage local residents to vote on his behalf.
Ethiopian Airlines Canada hosted the contest on its Facebook page @EthiopianAirlinesCanada to mark Canada’s sesquicentennial. People were asked to upload a video describing what they love about Canada. The top five finalists were selected by the airline as the finalists received thousands of likes and shares during the duration of the contest.
Aaron arrived with his family to Ethiopian Airlines Canada’s head office where he was greeted by Ethiopian Airlines Canada Management team. He shared how he was looking forward to the trip and seeing Victoria Falls. He was also looking forward to tell his friends and teachers when he goes back to school.
“We loved how creative people were and the overall response was great! We thank all the participants and finalists for putting so much effort into their videos. Everyone did a great job,” said Birhan Abate Country Manager Ethiopian Airlines Canada.
Aaron’s video highlighted freedom of speech, universal health care, multiculturalism, education and Prime Minister Justin Trudeau’s hair.