For Immediate Release

Sept 14, 2017, Toronto, OntarioThe winners of the Ethiopian Airlines Canada 150 contest had more than just winning on their minds. Twelve year old Aaron and Jamie Collard wanted to thank their supporters by doing something special for the local community. They gave a donation and promoted the work of the Stedman Hospice.  Ethiopian Airlines Canada and RadonicRodgers Strategy+ were impressed with the young man’s initiative. Aaron was presented with a $500.00 donation to Stedman Hospice as way to share in the spirit of goodwill.

“We were impressed how Aaron engaged with his community and showed his generosity through his efforts,” said Birhan Abate Country Manager Ethiopian Airlines Canada. “We wanted to help Aaron with his efforts and made the donation to help his local community”

 The 12-year-old boy from Burford, Ontario was recently announced as the grand prize-winner of Ethiopian Airlines Canada “Canada 150” contest. Ethiopian Airlines Canada hosted the contest on its Facebook page @EthiopianAirlinesCanada to mark Canada’s sesquicentennial. People were asked to upload a video describing what they “Love about Canada”. The top five finalists were selected by the airline as the finalists received thousands of likes and shares during the duration of the contest.

 Aaron’s video highlighted freedom of speech, universal health care, multiculturalism, education and Prime Minister Justin Trudeau’s hair.

Link to Aaron’s video: http://bit.ly/2vB7RuY

During the duration of the contest Aaron was active in his community and gained local media coverage. He made additional videos, which he posted online sharing how he wanted to thank his online supporters by donating to Stedman hospice.

“It’s amazing that Aaron at such a young age shows the true spirit of giving back. He is not only creative yet tremendously generous. He looked beyond just winning a contest and demonstrated true Canadian values of giving” said Edward Radonic Managing Partner, RadonicRodgersStrategy+

“We are tremendously grateful to Aaron for his kindness and creativity. We were touched that Aaron selected the Stedman Community Hospice as his charity of choice and we are honoured to be associated with his good work! Aaron has displayed compassion, kindness and service to others – traits that we hold dear at Stedman Community Hospice. We wish to sincerely thank Aaron, Ethiopian Airlines Canada and RadonicRodgers Strategy+ for their tremendous generosity” Olga Consorti, President & CEO of the St. Joseph’s Lifecare Foundation.

  

About Ethiopian Airlines

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seven decades of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success. Ethiopian operates the youngest and most modern fleet to 93 international destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. The airlines operates three direct flights weekly from Toronto to Addis Ababa with connections 53 destinations Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with seven business centers: Ethiopian Domestic and Regional Airline; Ethiopian International Passenger Airline; Ethiopian Cargo; Ethiopian MRO; Ethiopian Aviation Academy; Ethiopian In-flight Catering Services; and Ethiopian Ground Service. Ethiopian is a multi-award-winning airline registering an average growth of 25% in the past seven years.

 

Media Contact

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Gordana Mosher

RadonicRodgersStrategy+

PR & Communications Manager

905-572-3923

gordana@radonicrodgers.com