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The Ministry of Economic Development, Job Creation & Trade of Ontario and the Canadian trade commissioner service in partnership with the Ethiopian embassy in Canada most recently held a Business Forum in Toronto on Jan 17, 2020.

The aim was to promote investment opportunities in Ethiopia for Canadian business professionals. Over 40 investors and business personnel participated in the morning event, which included Ethiopian Ambassador to Canada, Nasise Challi and Samson Arega Ethiopian Airlines Canada Country Manager.

During the event, Ethiopian Ambassador Nasise Challi, highlighted the “untapped investment and trade opportunities” in the areas of agro-processing, infrastructure development, manufacturing, Power generation, ICT & telecommunications, PPP in various sectors, Hotel & Tourism, Consultancy service, among others.

Ambassador Challi highlighted Ethiopia’s domestic market, regional and continental trading blocs and secure connection with Ethiopian Airlines. “Make it the time right to invest in Ethiopia,” said Ambassador Nasise Challi.

Samson Arega Ethiopian Airlines Canada Country Manager shared all the benefits business travellers have with Ethiopian airlines, which includes excellent connectivity, Star Alliance membership and direct flights five times a week out of Toronto to Addis. He added Ethiopia’s newest five-star hotel; Skylight Hotel opened now for almost one year is receiving positive reviews from guests. Ethiopian Skylight Hotel is located at the heart of Addis Ababa, just five minutes away from Addis Ababa Bole International Airport.

A Canadian Trade Mission to Ethiopia planned to take place on February 08-10, 2020.

Mr. Bill Macheras, Infocentre, and Trade Commissioner for Global Affairs Canada has invited Canadian investors to join the business trip to Ethiopia.

Mr. Eyad Qudsi, Area Director, Middle East & Africa at the Ontario Ministry of Economic Development, added that investors need to pay attention to “emerging markets like Ethiopia.”

Photo below left to right: Samson Arega Ethiopian Airlines Canada Country Manager with Ethiopian Ambassador Nasise Challi and Koral Kanca President & CEO Link Education Consulting Inc.

Samson Arega presenting at the business forum.