Ethiopian Airlines Canada has won the Platinum Marketing Effectiveness award at the 2019 Summit International Awards, through their agency Radonic+ Travel & Tourism Marketing for its integrated online campaign for Ethiopian Airlines Canada, just hot on the heels of their 2018 Emerging Media Award also for Ethiopian Airlines.
The campaign focused on the seamless promotion of the airline through various platforms and mediums to ensure the highest exposure to their target markets. Achieving highly effective results, by integrating public relations, traditional, digital, on-line and social media marketing with the Ethiopian Airlines Canada website and the Connections Africa newsletter also developed by Radonic+ . Furthermore, traditional events and video media were utilized to convey Ethiopian airline’s message all the while maintaining consistency in effectively representing the brand and its values.
Beating out over 1400 entries from all over the globe.